“TTG lets viewers decide which sources of images they trust.”

Exactly how does TTG work?

1. Anyone anywhere can use the 3-letter “TTG” label to claim that their video meets a universal standard (including being free of added AI).

2. Then, anytime viewers see that little “TTG” with the video creator’s name, they can evaluate the validity of the label to judge the image source (for example, “That is a place where I would not trust the TTG label”).


TTG is built on two of the most powerful forces in society